Tuesday, 1 October 2019

Post 10: Uses and Audience

One of the mediums where stop-motion can be implemented is in feature films, an example of this is "The Nightmare Before Christmas" this films target audience is children as it is a Disney product however, it was released under their more adult name Touchstone Pictures as they weren't sure if it would appeal to Disney's regular viewers as the visuals include characters with missing body parts in line with the Halloween theme. The re-release was distributed by Disney its self once it was recognised as a children's film, this could be due to the Dr. Seuss (a well-known children's author) type aesthetic.



                                        https://www.youtube.com/watch?v=wr6N_hZyBCk

A completely different example of a stop-motion film is "Mary and Max" unlike Nightmare it's not aimed at children, of any age, it deals with issues present in real life like depression, anxiety and Asperger's therefore is more relatable to adults also due to the plethora of sexual references. as well as this the world is extremely bland the only real colour is Max's hat other than this the world is nearly black and white, this is not a convention of children's pictures.

                                       https://www.youtube.com/watch?v=MgRjB8PEDkM



Another aspect of stop-motion is advertisement, one that will appeal to children is the "Change4Life" they use "Morph" type characters to show children eating sugary foods and their parents changing it for a healthier alternative. Although this advert is aimed at adults to purchase different foods the visuals especially vibrant primary colours will grab the attention of a child as well as the sound effects give the ad a light-heated tone.

                                       https://www.youtube.com/watch?v=PWE_UMno5P8

This advert displays the capabilities of the auctioning website Ebay, this is exclusively targeted towards adults and people in their late teens due to the subject matter of purchasing and selling items. The colour palette used is bland mainly black and white giving it a more formal tone which may not entertain a younger person in the same way as a more colourful picture.


                                       https://www.youtube.com/watch?v=nP0cSnJDYWE




An example of a stop-motion TV show is "Shaun the Sheep" this is a show that is directed to children, the narrative is the main driver in this as it involves the main character Shaun disobeying one of the authority figures and completing slightly mischievous acts that include childish comedy. There is also a wide use of colours which makes the shots more interesting, as the episodes are short they are also very fast paced which again appeals to a younger audience.

                                       https://www.youtube.com/watch?v=aUH8_vWe_PU



The "PJ's" is a stop-motion TV show that is aimed at people in their later teens to adulthood, this is due to mild sexual scenes, violence and drugs abuse. Also the mise-en-scene specifically the setting is a contributor to this as the show is set in a run down housing project where the main character is a caretaker who is responsible for taking care of all manor of situations that occur, the intro alone shows a dead body in the hallway.

                                        https://www.youtube.com/watch?v=k1tMr5yEwM0





The music video "Mykonos" by "Fleet Foxes" is about a pair of triangular feet that traverse a 2D world this story-line could be deemed to abstract for a child to understand so the video is directed towards a more adult audience as the cinematography includes low-key lighting which may not attract the attention of a child in the same way that it would to an adult as videos aimed at children often have bright primary colours, also the excessive use of shadows in conjunction with the low-key lighting creates an almost frightening atmosphere that may also turn away a younger viewer. 



https://youtu.be/DT-dxG4WWf4



This tooth fairy song is a music video that is directed towards a younger audience, firstly the topic of the video is one of the main reasons for this, second the colours are vibrant and characters light-heated and the song has catchy lyrics which also invites children to sing along, this also helps to set a joyous tone that is perfect for the target audience.

                                          https://www.youtube.com/watch?v=UPyrIlxNa5o

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Post 12: History of the Development of Animation

One of the first types of stop-motion is the 'Magic lantern' this was a type of image projector. Pictures would have to be painted o...