Post 9: Purposes of Stop Motion Animation

Stop-motion animation can be used to educate people for example the "Change4Life" advertisement campaign it tells parents about "100 calorie snacks, two a day max" to help their children consume less sugar there are a number of different adverts all part of the same campaign informing parents on how to eat healthily and buy more nutritional snacks for their children, they have also introduced the food scanner an app that supplies information about calories, sugar and fat in food. the marketing director for these adverts says that "January is a great time to show healthy eating adverts as that is a time where "people often reflect on their lifestyles."(Campaignlivecouk. 2019)



An example of where stop-motion is used to inform is (Trivago 'To the mountains' by A+C Studios) It is a TV advert that shows the capabilities of the hotel booking website, by showing a family looking for a skiing holiday and the different options they have, This ad informs the viewer well as not only does it include the relevant information but it communicates it in a clear and interesting way, the switch of settings as the search changes  is engaging as the viewer doesn't know what will happen next.


An example of where a stop-motion video can be used to entertain is the "Lego Arcade Game Final" by FK films two Lego characters are animated which helps with the entertainment aspect as Lego is a well known toy that a lot of children use, so would appeal to them even more so than if an armature and clay model where used. (Youtubecom. 2019)


Taking all these examples into consideration stop-motion animation is most effective at entertainment, this is due to the amount of creativity that is possible with this type of animation as well as the variety some videos use clay models, real people, Lego or paper. Even the educational and informative videos are still successful at being entertaining however, this could be a reason for an argument to be made that this makes educational videos a more effective form of stop-motion as learning while also enjoying it.